Uniswap & dYdX
Project Date: March 22-Oct 24
Location: NYC
Uniswap and dYdX are two of the leading decentralized exchanges in the crypto industry. My tasks at both of these companies was to turn product announcements and often highly technical concepts into clear visual and written campaigns.
An important part of my work was collaborating closely with the product/engineering team to understand upcoming launches and decipher the most important bits of information to communicate with broader audiences.
I deliberately decided which pieces of information were imperative for which channels and then executed distinct collateral based off those decisions.
NFT Launch
One of my projects at Uniswap was to promote the acquisition of the NFT platform Genie. After doing research on the top trending NFTs, I decided that using an altered art style, manga in this case, would be the best way to differentiate our content from the rest of the feed and attract the attention specifically of NFT owners.
Once that decision was made, I produced a multi-day riddle game. I hand drew all of the accompanying graphics using Procreate and brought the work into Figma to finalize the design and copy.
This campaign garnered us over 9M impressions in one month and an 9.1% engagement rate—and increase in roughly 300%.
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